Logos are the centerpiece of a company’s brand image and can tell you a lot about the company. The quality of a logo can tell the consumer how much their image (and customer opinion) means to that company. The effectiveness of a logo can help sell whatever product or service your company offers. Also, the beauty of a logo is something that the company can be proud of and identify with.

Your logo should:

01 Make your company stand out from your competition
02 Create trust and credibility in the minds of your customers
03 Communicate your company’s unique value proposition
04 Be easy to remember
05 Be easy to replicate and apply in different formats
06 Be kept simple
07 Use a limited color palette
08 Use clear and readable fonts
09 Look good in Black and White
10 Be recognizable no matter what the size